In the past year I’ve worked on a number of projects for Brisbane Marketing’s ‘The City’ campaign. This is a widespread campaign seen by all who enter Brisbane’s CBD.

Part of the campaign was the release of a cinema commercial highlighting Brisbane’s premiere shopping, fashion, wining and dining locations. The ad was created by Laundry Group, Cartel and Lumë. Working with Lumë, I was involved in the production process from the very beginning, assisting with planning, paperwork, music selection, location scouting and the creation of an animatic. I attended each shoot day, with the role of Production Attachment.

My main involvement was in the post-production stage, working with the 3D animators on the visual effects. This included rotoscoping, matte painting and 3D compositing. Being involved in the entire process gave me a lot of insight into the whole production process of a professional TVC.

The final commercial can be seen here:

And a behind the scenes video created by Lumë:

Working for Grow Media and Lumë, I’ve also been the primary animator of numerous other campaign advertisements including web banners, elevator ads displayed in buildings throughout the CBD as well as a promotion for the large digital screen in King George Square busway.

Promotion for the new upgrades to the Brisbane Convention Centre which I edited and did the text animation and glow highlights for, for Lumë.

Snippets from some background visuals I worked on for Berlin electronic artist Rodeo.

Showreel 2012 from Laura Packer on Vimeo.

Recently I helped shoot The Honey Month‘s new film clip for their single Foliage.  The clip is currently “Indie Clip of the Week” on ABC1′s television program Rage.

Animated motion comic, written, illustrated and animated alongside Seana Seeto and Nic Fornasier. Inspired by the true events of the gorilla ‘Bokito’, at the Rotterdam Zoo.

Collaboration with Seana Seeto and Alex Ward.  Animated motion graphic story for Australian Tourism Data Warehouse.

A 2008 collaboration with Steven Packer. Stop motion animation to Radiohead’s 15 Step.

A collaboration with Seana Seeto.

Crossbow Productions is an Australian theatre company, whose representative media did not accurately reflect their well-established character, and as such requested a design overhaul for their branding and promotional material. This project endeavored to create not only appropriate design solutions, but rather a new and coherent distinct visual identity for the company across all public discourses. Branding and art direction are displayed in the form of logo design, and web and print layouts (posters, programs, and a postcard series for the upcoming production ‘Freud’s Bird Of Prey’).

Taking into consideration Crossbow’s target demographic, values, needs and goals, this art direction project also mirrors the theatre company’s unique approach of straddling both traditional and contemporary concepts. Aesthetically, this has been conveyed through the medium of illustration for the print media outcomes – with the influence of classic theatre posters in combination with a modern twist as the design style. The logo and website design adhere to a more minimal design style, reflecting the professional and sophisticated nature of the Crossbow company.

Programme:

Postcard Series:

Website:

Logo:

I recently hand made this printed portfolio of my work. Made from things found around the home, gaffer tape and cardboard for binding, brown paper for page envelopes.